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What is URL Redirect and how does it work?

Simply put, a redirect is a way of forwarding one URL to another. They’re often used when a page is removed or renamed, or if you want to change the structure of your website. There are two main types of redirects – 301 and 302 – and understanding the difference between them can be crucial for preserving your website’s traffic and search engine rankings. In this article, we’ll dive into the world of URL redirects and answer commonly asked questions such as, do backlinks go with redirects?

301 Redirects

A 301 redirect is a permanent redirect that sends both users and search engines to a new URL. This type of redirect is often used when a page has been permanently moved to a new location, or if you want to consolidate multiple pages into one. When a 301 redirect is put in place, search engines will transfer the ranking power, or authority, of the old URL to the new one. This means that any backlinks pointing to the old URL will be attributed to the new URL, which can help maintain your website’s search engine ranking and traffic.

302 Redirects

In contrast, a 302 redirect is a temporary redirect that sends users to a new URL for a limited time. This type of redirect is often used when a page or website is undergoing maintenance, or when you want to A/B test different page designs. Unlike a 301 redirect, a 302 redirect does not transfer the ranking power of the original page to the destination page. In fact, the search engine will continue to index the original page, rather than the redirected page, which can negatively impact your website’s search engine ranking and traffic.

Do Backlinks Go with Redirects?

Now that we’ve covered the difference between 301 and 302 redirects, you may be wondering whether backlinks go with redirects. The answer is yes – but only with a 301 redirect. When a backlink points to a URL that has been 301 redirected, the link will pass on its ranking power to the new URL. This means that redirecting an old page to a new one with a 301 redirect can actually benefit your website’s search engine ranking, as long as you retain the same content and context of the old page.

How to Set Up a Redirect

Setting up a redirect is a simple process, but it’s important to do it correctly to avoid any negative impacts on your website’s search engine ranking and traffic. The easiest way to set up a redirect is to use a website plugin or a server-side redirect. Most website platforms, such as WordPress have built-in redirect features that allow you to redirect URLs with a few clicks. Alternatively, you can set up a 301 or 302 redirect using your website’s .htaccess file or by adding code to your website’s server.

Registrar-level redirects are also an option, but they should be used with caution. Registrar-level redirects are applied at the domain registrar level and can take several days to propagate. This type of redirect is often used when you want to point a domain name to another website without changing the domain’s DNS records, such as when you’re pointing a parked domain to an existing website.


URL redirects are a powerful tool that can help maintain your website’s search engine ranking and traffic when pages or URLs are changed. However, it’s important to understand the difference between a 301 and 302 redirect, as using the wrong type of redirect could have an adverse effect on your website’s search engine performance. When setting up a redirect, it’s also important to use the correct method to ensure that the redirect is implemented properly and quickly. With the right tools and knowledge, you can make sure your website stays up-to-date and running smoothly.

When setting up a URL redirect, it’s important to keep in mind that all backlinks pointing to an old page will not automatically be directed to the new page. If you want the backlinks pointing to an old URL to benefit the new one, you must set up a 301 redirect from the old page to the new one. Additionally, if you’re redirecting multiple domains or URLs, it’s important to use wildcard redirects with caution as they can cause conflicts and lead to unexpected results. With a bit of thought and preparation, you can ensure that your website’s traffic and search engine rankings remain intact.

Having a URL redirect strategy in place is also important to ensure the smooth transition of pages from one domain or URL to another. Having a plan in place helps you manage which URLs are redirected, when they should be set up, and what type of redirect to use. Additionally, you should regularly review your website’s redirects to ensure that they are up-to-date and working correctly. With proper planning and the right tools in place, you can keep your website running smoothly without any hiccups.

By now, you should have a better understanding of what URL redirects are and how they work. With the proper setup and maintenance, you can keep your website’s ranking and traffic secure while ensuring that visitors always get to the correct page. As long as you keep these key points in mind, redirects should be useful tools for managing any changes to your website.

If you’re ever unsure of which type of redirect to use or how to set up a redirect, it’s best to consult an experienced web developer who can help you make the right choices and ensure that your website’s rankings and traffic are maintained. With the right advice and tools, you can keep your website running smoothly.

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