Your Email Reputation Score
Every Internet Service Provider (ISP) assigns to a reputation score every organization that sends email. Your reputation score is critical to your email deliverability. The higher your score, the more likely an ISP will deliver emails to the inboxes or recipients on their network. If your score falls below a certain cutoff point, the ISP may send your emails to spam folders or, even worse, may not deliver them at all.
If you have multiple domain names from which you send emails, each one will have its own unique sender’s reputation score.
Here are a few of the factors that determine your email reputation score. Factors and their weighting vary with each ISP.
- The sender’s listing on various blacklists
- The quantity and frequency of email sent by the sender
- How often the sender’s emails hit the ISP’s spam filter
- The frequency at which the sender’s emails bounce
- How many recipients mark the sender’s emails as spam or report messages as spam to the ISP
- How many recipients open, reply to, or forward the sender’s emails
- How many recipients delete the sender’s messages
- How often recipients click the links found in sender’s emails
- How many recipients unsubscribe from the sender’s email list
If your domain is new and your emails send from your website are going to spam, it is likely that you simply have not yet established a good reputation score.
However, there is another deliverability issue with WordPress sites, which relates to how many WordPress hosting companies don’t have their servers properly configured for sending PHP emails, which is the WordPress default for sending emails generated by WordPress, including contact forms.